Home | News | "You Know When You're In The Moment & it Just Happens" Miss Great Britain Stripped Of Her Title After Having S*x On TV (Video)

"You Know When You're In The Moment & it Just Happens" Miss Great Britain Stripped Of Her Title After Having S*x On TV (Video)

As a storm of controversy continues to brew over Zara Holland losing her Miss Great Britain title for having s-x on TV's Love Island, the pageant's bosses are striking back.

According to Miss GB executives, the 20-year-old beauty queen was strictly forbidden from having s-x on air when they gave her permission to appear on the risque ITV2 show.

But after giving Zara the axe on Thursday - once viewers saw her engage in a tryst with Alex Bowen, 24 - they now say in a lengthy statement that she 'knowingly went against' their wishes.

Dethroned: Zara Holland, 20, has been stripped of her Miss GB crown after performing a s-x act on Love Island Alex Bowen - she has expressed her deep regret 

'We feel it important to explain that we have no problem at all with s-x and our contestants/winners being s-xually active and exploring their s-xuality with another consensual adult,' they told MailOnline

'This has never, and will never be a problem. However, we simply cannot condone a reigning title holder doing so on TV.

'To put it into context... if a school teacher took part in the show, that person would have a level of responsibility they would be expected to uphold because of their role, and are certain they would face similar consequences if they took part in similar actions on national television.

'For those saying ‘going into Love Island, it’s inevitable that she would have s-x, that is not true. It is not a prerequisite of the show that you have s-x.

Close to you: She and Alex got a little too hot and heavy under the covers on the show

'We gave our permission for Zara to enter, as our current winner, under the stipulation that she did not have s-x on TV. Zara fully agreed to this and knowingly went against our wishes.'

And, while there have been accusations of s-xism in the strong action taken against Zara for her behaviour, Miss GB bosses insist this is not the case, stating they're protecting their brand.

The statement continued: 'Zara is a lovely girl, we understand that this is out of character for her and that she truly regrets her actions; however, the decision simply comes down to the fact that she has broken the rules of the competition.

'Miss Great Britain works with charities, children & young, impressionable people; our title holder must be an ambassador and this public behaviour does not support the ethos of our brand.'

Regret: Ahead of Thursday night's show, the 20-year-old beauty queen said: 'You know when you're in the moment and it just happens. That's really not like me at all. Why couldn't we have just gone to sleep?'

Despite the action taken against Zara, the Miss GB bosses go on to say that they're actually supporting the star - and hope that she goes on to win the show.

'We wholeheartedly agree, that other than the incident that has forced our decision, Zara was, and is handling herself very well on the show and we still hold her in the highest regard as a friend, and are thrilled to see the support she is now receiving,' they said.

'We genuinely hope she goes on to win the show; she is a lovely girl with a great future ahead of her.'  

The model and boutique director from North Ferriby was crowned in Leicester in September 2015, having previously held the regional title of Miss Hull.


Muscle man: Alex arrived on the show the day before and he said he was not averse to the idea of having s-x on the show, and appeared to have set his eyes on Sophie Gradon and not Zara

An official statement from the organisation confirmed on Thursday that first runner-up Deone Robertson will take over for the rest of the year because they 'can no longer promote Zara as a positive role model.'

Zara followed her mother Cheryl Hakeney into the pageant scene, with the 51-year-old winning Miss Hull 30 years before her daughter. 

Miss Great Britain shared a steamy romp in the bedroom with newcomer Alex in scenes aired on Wednesday night's episode of the dating programme, which is hosted by Caroline Flack.

She was initially said to have 'disappointed' pageant bosses but the organisation confirmed that Zara would no longer represent them on Thursday.

The official statement said: 'Following recent actions within ITV2 show Love Island it is with deep regret that we, the Miss Great Britain Organisation, have to announce that Zara Holland has formally been de-crowned as Miss Great Britain.'

'As an organisation we have not taken this decision lightly, we are close to all of our winners and wherever possibly stand by them during their rein.

'That said, we feel we have no choice but to make this decision under the circumstances.

'The feedback we have received from pageant insiders and members of the general public is such that we cannot promote Zara as a positive role model moving forward.


Oh dear: Zara, left, is said to have 'disappointed' pageant bosses after having s-x in the Love Island house and Deone Robertson, right, has been named the new Miss Great Britain 

'We wholly understand that everyone makes mistakes, but Zara, as an ambassador for Miss Great Britain, simply did not uphold the responsibility expected of the title.'

Wolverhampton scaffolder Alex arrived on the show the day before, saying in a pre-entrance interview that he was 'unbelievable' in bed, but already found Zara a 'bit annoying' to watch on TV. 

The Birmingham Mail quotes Alex as saying: 'As soon as I get with a girl on there, as soon as I have s-x with them, they'll be telling everyone how unbelievable I am.' 

On Zara, he added: 'I have to meet her properly to see what she’s really like. Watching from the outside she’s a bit annoying. She doesn’t make it easy on herself by saying she’s Miss Great Britain all the time.'


Slinky: Zara, left and right, said she got 'swept up in the moment' with Alex and her actions 'weren't like her'

Alex previously dated I'm A Celebrity... Get Me Out Of Here winner Vicky Pattison, expressing saying that he wasn't looking for 'a drip with no personality' in a girlfriend.  

Ahead of Thursday night's show, beauty queen Zara admitted that she'd got swept up in the moment with Alex.

She said: 'You know when you're in the moment and it just happens. That's really not like me at all. Why couldn't we have just gone to sleep?'

Zara spoke of her regret for her steamy romp on the ITV2 dating show when she took to the Beach Hut confessional the morning after. 

Taking cover: Shying away from the cameras, Alex and Zara pulled the bed covers over themselves as things got decidedly steamy in the bedroom

Zara is said to have initially 'disappointed' pageant bosses after having s-x in the Love Island house in scenes, insiders told The Sun.

Insiders said that organisers had blasted the 20-year-old stunner for 'stooping so low' after she got hot and heavy with Alex.

After a string of failed romances and brutal rebuffs in the house, Wednesday night's show appeared to show a change in Zara's luck as she shared a night with hunky Alex. 

An insider stated: 'We do not condone this behaviour. We're disappointed Zara stooped this low. She knows she's a role model and knows we're trying to change the image of Miss Great Britain.'

Shock move: The beauty queen is said to have 'disappointed' pageant bosses after having s-x in the Love Island house in scenes which aired on Wednesday night

Zara has been teased for frequent boasts about her Miss Great Britain and it persisted on Friday when celebrities took to social media to mock her of her official de-crowning. 

The blonde beauty was feted with the title last year after beating out competition in the bikini and charity rounds and often refers to herself as 'Miss GB' in third person. 

The evening of intimacy occurred after the public voted for her to enjoy a date of her choice with either Alex or fellow new boy James. 

Zara chose Alex, who had spent most of the day flirting with fellow singleton Olivia Buckland. Zara however was making no apologies for her choice in the Beach Hut.

We didn't see this coming: There's was a surprise in store in Love Island on Wednesday night's episode, when Miss Great Britain Zara Holland enjoyed a steamy night of passion with new boy Alex Bowen

She admitted: 'Obviously I've seen Liv getting to know Alex a little bit. But I want to get to know Alex more. Why not? He's the new boy.' 

Alex was uncertain about the date, telling the Beach Hut: 'When she did pick me I was just like s***. I looked at Olivia and Olivia was like 'oh no'.' 

The pair enjoyed champagne and chocolate covered strawberries in the Hideaway, but as night-time set in, Zara and Alex moved into their private bedroom.

A text then asked Zara and Alex the all-important question: 'Zara and Alex you can now choose whether you'd like to return to the villa or stay in the Hideaway for the night. #shouldIstayorshouldIgo.'



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