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Paul Adom-Otchere Attributes Citi FM Success To Quality Reporting

Paul Adom-Otchere Attributes Citi FM Success To Quality Reporting

Renowned media practitioner cum lawyer, and Host of Metro TV's Good Evening Ghana, Paul Adom-Otchere, has said the successes achieved so far by Citi FM, can be largely attributed to the quality of reporters recruited by the station in the early years till date.

Speaking on a special edition of Citi TV's current affairs program, The Point of View, in commemorating Citi FM’s 14th anniversary celebration, Mr. Adom-Otchere, who played a critical role in setting up Citi FM, said the station always looked out for journalists who met the standard of modern-day broadcasting.

“It is the strength of the reporter; it is the strength of the person who is analyzing the news that is always the difference. Get a reporter who is enthusiastic, who is willing to learn and who is excited about the work he or she is doing. That is very important,” he said.

Mr. Adom-Otchere was one of the first people to have hosted Citi FM’s top news programme, Eyewitness News.

Also speaking on the same show, the Managing Director of Citi FM and Citi TV, Samuel Attah-Mensah, was optimistic that, the newly established Citi TV will soon become one of the best in the country.

“We thought that okay if we are going to get into television then we should define our market into news and current affairs, and which is what we are doing. Our estimation is that in one year we should be counted among the top three television stations in Ghana, and that is what we are working at,” he said.

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Citi FM celebrated its fourteenth anniversary on Monday, November 5.

In January this year, GeoPoll rated the station the top English radio station in Ghana.

Speaking on Citi TV's Breakfast Daily show to commemorate 14 years of Citi FM, Mr. Samuel Attah-Mensah advised business owners “to always have in mind that they are on their own because people tend to join and celebrate with you only when the business is prospering.”

Recounting the Citi FM experience, Mr. Samuel Mensah-Attah popularly known as Sammens, likened radio management in the country to football management.

He explained that the media industry is very competitive and requires a high level of passion “which might come at the expense of other things.”

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“It is a very tight industry, In all my lecture presentations that I have done on the continent of Africa, I always likened radio management to football management, because it involves managing talents, each one of them has a way of expressing their talents and you can only be the coach. And I ask; do people know that radio management is not a part-time business and you can't do that and another thing?”

“You will notice that most of the successful radio stations in Ghana are owner managed… It requires a certain degree of passion which might come at the expense of other things in your life.”

Mr. Samuel Attah-Mensah also revealed that Citi FM was met with a lot of pessimism from some industry players.

He narrated that, at the time of setting up the company, there were already over 24 radio stations in the country, adding that very few people gave the company a chance to survive.

He recounted how some people including his close friends also questioned his decision to go in for younger people to run the station.

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